On the air: Radio’s shifting landscape
Live chat No. 6, summer 14
Dale Dudley, who has been in the radio business for 35 years, packs up after finishing “The Dudley and Bob Sideshow” podcast on Aug. 12. ‘There’s a numbers game in this industry,’ Dudley says. ‘The insecurity lights a fire under me. It makes me do things. I think radio will survive as long as executives in radio keep forward-thinking.’
Chase Rupe, who has been with Emmis Austin Radio for eight years, says he has seen huge changes in the business. ‘Our focus in the past couple of years has been on content creation. How do we take our best on-air content and convert it into digital to try to get people to come back to the air. We have to make sure they are coming back to hear live radio as it is happening.”
KUT-Austin’s management knows the writing is on the wall. A whiteboard in director Stewart Vanderwilt’s office shows the results of a recent strategy session.
Stewart Vanderwilt says KUT’s strategy has to change. He said content currently skews 80 percent national and 20 percent local. He think those numbers are going to flip. ‘Our role of being an exclusive source of national and international news is being diminished. Right now, we have some exclusivity, but that will ultimately go away.’
KUT-Austin moved into the Belo Center for New Media on the University of Texas at Austin campus in 2012.
Note, this live chat will be on Twitter. To join the conversation, just follow the hashtag #socialnn and include that hashtag in all of your posts. We’ll begin at 10 a.m.